Human Potential Institute - ICF-Accredited Life Coach Training



This page has everything you need to know so you can decide whether you want to become a Certified Human Potential Coach.

Are you ready? Great – let’s go!

Six great resources for you to explore

Frequently Asked Questions

what is unique about Human Potential Coaching?

Great question! Here are 5 great reasons why you should consider Human Potential Coaching: 4-in-1 Coach Training  Should you train as a Life Coach, Health Coach, Performance Coach or Personal Development Coach? With Human Potential Coach training you don’t need to decide! We teach you all four. When you emerge from our training program, you will have the confidence, knowledge and skills to support any Client in making positive changes in any aspect of themselves and their life.

ICF-Accredited  If you are motivated to be the best Coach you can be, want to charge a premium rate and work with executives, an ICF-accredited training is a must for you. The International Coach Federation (ICF) is the leading global organization dedicated to advancing the coaching profession and the world’s largest organization of professionally trained Coaches. Human Potential Coach training provides 85.5 ICF ACSTH training hours,  so you can apply for ICF credentialing!
Money-Back Guarantee  If you fully engage with and complete the entire training program and decide not to graduate as a Certified Human Potential Coach, we will refund 100% of your tuition fee. No questions asked. For more information see the FAQ below.
Flexible, Home-Based  We appreciate how busy you are and how challenging it can be to find time to train as a Coach! That’s why, in addition to receiving a premium, 4-in-1 Coach training that can be completed in 8 months, our flexible, modular training format allows you to start your training online, attend the live training calls from the comfort of your home and attend our 2-day workshop at a location and date convenient to you. Many of our students really appreciate this!

Amazing Community Support  When you enroll in Human Potential Coach training, you will become part of an incredible community of people from all over the world who are just like you – passionate about personal transformation and making a difference in the world. Many of our students meet people who go on to become good friends and even business partners! Our community of over 1000 students and Coaches in 20 countries awaits you!

What is the structure of the course?

Our Human Potential Coach Training course has been designed to deliver the ideal balance of experiential training, knowledge and coaching skills development. Every skill, tool, technology and process has been selected because of its ability to bring about effective change. Our approach is pragmatic, based on evidence (when available) and experience. We teach what works. Human Potential Coach Training kicks off with the virtual training program and live teaching sessions, followed by your 2-day in-person coaching workshop, and our 8-week virtual Mindfulness Training. Throughout the training you will get access to Dr. Mark’s Human Potential Lab – a masterclass focused on inner development and self-actualization, live Q&A Webinars with Dave Asprey, Founder of Bulletproof and a private Facebook group for your specific training cohort. VIRTUAL TRAINING PROGRAM (35 WEEKS) The 35-week virtual training program dives deep into the core Human Potential Coaching knowledge, skills, tools and practices. In addition to the content created by myself and Dr. Mark we also have contributions from several world-class experts. Each week throughout the course, new content is released to you through your online learning platform. You are in for a treat! The Virtual Training program consists of five sections:

  • Human Potential Fundamentals — Human Potential knowledge, tools and practices.
  • Coaching Skills & Competencies — learning our Human Potential Coaching process.
  • Coaching Practice Intensive — practicing the Human Potential Coaching process.
  • Transforming Passion into Profit — creating a plan for utilizing your Human Potential Coaching skills and services.
  • Certification Overview — getting you ready for certification.

For more detail about each of these please see the Curriculum Guide.

What happens at the workshop?

Included within the price of your training is our 2-day workshop. This is one of the highlights for many of our students! The golden rule is that you can only attend a workshop if you have completed at least 8 weeks of your virtual training. This ensures you have the necessary preparation to get the most out of the workshop. It is here that we have an opportunity to take a deep dive together into several key components of our coaching methodology, including:

  • An overview of the key life coaching hacks of Presence, Resourcing, Intuition and Embodied Transformation and some of the underpinning research and science.
  • Several simple, yet highly effective, methods for accessing Presence & live practice in facilitating these with your Clients.
  • Practical, experiential training in engaging Presence and Embodiment moves for bringing greater ease and flow in your coaching while creating powerful, rapid shifts for your Clients.
  • Training in deep, intuitive listening, how to resource your Clients in this key skill, plus how to bring intuition into the coaching conversation for greatest effect.
  • Some highly effective, research-driven ways of bringing the Client’s embodied intelligence into the session via simple proven embodiment moves.
  • Experiential training and group exploration in the unspoken relational dynamics necessary for creating the safe, intimate, trust-based coaching container–blending empathy and compassion while stretching the Client’s capacity.
  • Ways to effectively bring knowledge and resources to your Client sessions while remaining within the competencies and keeping the Client fully empowered.
  • An opportunity to explore in community as we practice and embed these powerful coaching skills and at the same time experientially transforming ourselves.

The workshop is a pretty intensive process, but the experience will pay off immediately. Bring your curiosity, your beginner’s mind and be ready to work hard!

How much is the training program? What does my investment include?

Your Investment of $5497 USD for Human Potential Coach Training includes:

  • The 8 month online Certified Human Potential Coach Training program including live calls.
  • 2-day in-person workshop.
  • 8-week Mindfulness Training program.
  • Invitation to join Dr. Mark Atkinson’s Human Potential Lab – a masterclass focused on inner transformation and self-actualization.
  • 4 coaching reviews and 1 final assessment with professional, personalized feedback from our Faculty.
  • Exclusive live Q&A webinars with Dave Asprey, Founder of Bulletproof.
  • Access to a private Facebook group for your specific cohort to get the extra support needed from the community.
  • Following your certification, being awarded the prestigious accolade: Certified Human Potential Coach (CHPC).
  • Eligibility for membership in the International Coach Federation (ICF). The ICF is the world’s largest and most prestigious membership association for professional Coaches.
  • Free listing on our HPI website following your certification.
  • Discounts on future Human Potential Institute offerings and continuing education opportunities (this is beneficial for re-credentialing with the ICF down the line!)

*payment plans are also available at checkout. Start building your course here.


If you engage with and complete the entire training and decide not to graduate as a Certified Human Potential Coach we will refund 100% of your tuition fee. To be eligible to receive a refund, you must have:

  • Attended the Mandatory Orientation Call, all 12 live Skills Calls and 16 live Practice Calls and the ICF Pathways call in person and in full;
  • Attended all 8 Mindfulness calls in person and in full;
  • Conducted 40 Client Coaching hours and 10 buddy calls;
  • Submitted four, 15-minute ICF recordings on the appropriate submission schedule;
  • Submitted and received a passing mark for your 30-minute final audio recording;
  • Attended all sessions at the 2-day coach training workshop in person and in full;
  • Submitted a completed log;
  • Completed all of the above by the cohort Certification deadline.

If you have any questions about this please email us.

what is your course withdrawal policy?

Course Withdrawal, Cancellations, Changes & Refunds: If you withdraw from the Human Potential Coach Training program, the following policy will decide whether you are entitled to a refund or not. Your eligibility to receive a refund is entirely dependent upon when you make the request.

  • If you withdraw 31+ days before the start of the online/virtual Coach Training component, a full refund will be provided (minus a $250 non-refundable registration fee and any financial transaction costs e.g. PayPal, card or bank transfer fees).
  • If you withdraw within 30 days of your online/virtual Coach Training commencing, or if your online training has commenced, there is no refund.
  • This applies to your original date of enrollment into the Coach Training program.

Become a Certified Human Potential Coach

Our ICF-accredited Coach training program is the fast-track way to creating a deeply fulfilling life by helping others realize their unlimited potential.

Approved Coach Specific Training Hours ACTO - Association of Coach Training Organizations