Our MISSION
To create training programs that radically improve people’s lives.
The Human Potential Institute is a global coach training and human development company. We were established in 2015 by Dave Asprey, founder and CEO of Bulletproof, and internationally-renowned human potential teacher, Dr. Mark Atkinson.
WHAT MAKES US DIFFERENT?
We specialize in Human Potential Development & Coach Training
Our Courses are Delivered by Highly Skillful Teachers
Human Potential Coaching goes way beyond traditional Life Coach Training
Be Unlimited is our life-changing flagship personal development course
We have an incredible community of students and graduates
THE LEADERSHIP TEAM
Head of Human Potential Institute
Dr. Mark Atkinson, MBBS
Mark is the co-creator of Human Potential Coaching and an Internationally-renowned medical doctor and human potential teacher. Dr. Mark runs Be Unlimited and the Human Potential Lab - the human potential development program for Coach Training students. His published books include The Mind-Body Bible, Holistic Health Secrets for Women and True Happiness – Your Complete Guide to Emotional Health.
Founder and CEO of Bulletproof
Dave Asprey
Dave Asprey is founder and CEO of Bulletproof, the world’s first human performance and nutrition company. Dave is a Silicon Valley investor and technology entrepreneur who spent two decades and over $1 million to hack his own biology. Dave is the creator of Bulletproof Coffee, host of the #1 health podcast Bulletproof Radio, and author of the New York Times bestselling books, The Bulletproof Diet and Headstrong.
Head of Coaching Faculty
Rod Francis
Rod is Head of Coaching Faculty at the Human Potential Institute and has been working in the field of Coach training for over a decade. He is an ICF-credentialed Positive Psychology & Presence-based Coach, and is a qualified Mindfulness-Based Stress Reduction teacher with the Center for Mindfulness at UMass Medical School. He’s been coaching and mentoring for almost two decades, teaching for over 3 decades and a meditation practice for even longer.
Head of Upgrade Labs
Martin Tobias
Martin Tobias is the CEO of Upgrade Labs and the co-founder of People For Cause, Element 8 Angels, and MGT Investments. He’s served on the board of directors for Cloudmark and Tippr, and co-founded numerous startups, including Kashless, Imperium Renewables, and Loudeye Technologies. He was a partner at Ignition Partners, a venture capital firm in Seattle, and previously served as an executive at Microsoft.
