Human Potential Institute - ICF-Accredited Life Coach Training



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Is your income less than you want it to be?

Are you looking to change careers?

Have you considered training as a Coach?

Take charge of your income and future with our world-class Human Potential Coach Training program.



Connect with an Admissions Coach

Offered in accordance with our Terms available here. Please read our GDPR Privacy Notice available here.

Whether you want to transition to a new career as a full-time certified Coach, upgrade your professional skills, or earn additional income alongside your existing work, the HPI Human Potential Coach Training program will get you where you want to go. Human Potential Coaches typically charge their Clients $100 to $350/hour.

Becoming a Certified Human Potential Coach is the fast-track way to creating a deeply fulfilling life by helping others unlock their potential.

Our Human Potential Coach Certification Will Set You Apart

4-in-1 Training

4-in-1 Training

Should you train as a Life Coach, High-Performance Mentor, Health Coach, or Personal Development Coach? With our 9-month, 100% online Human Potential Coach Training you don’t need to decide. We teach you all four!



If you want to be recognized as a professional Coach and want to charge a premium rate, an International Coaching Federation (ICF)-Accredited training is a must. Ours is approved for 70+ "Approved Coach Specific Training Hours" (ACSTH)!



We now offer an incredible 0% interest, no fee, no application, no credit check instalment plan with our partner Splitit. Plans start from $277/Mo. Choose the length of your plan — from 3 to 18 months!

$18,000 OF VALUE!

$18,000 OF VALUE!

You will receive a world-class Coach training program package valued at $18,000! This includes two business and marketing courses from the highest paid marketing consultant in the world, Jay Abraham!



Become part of an incredible community of over 1500 students and Coaches. Tap into life-changing business opportunities and friendships. Belong to a network of like-minded people!



Connect with an Admissions Coach

Offered in accordance with our Terms available here. Please read our GDPR Privacy Notice available here.

Wondering whether we are a good fit for you? Read what our Graduates have to say!

Jono Liew Jono Liew

Jono Liew

Selfoss, Iceland

This is honestly one of the, if not THE best Coach training programs out there. I don't think anyone of us knew what we were getting ourselves into. But what a journey it has been! Even if you have no intention to be a Coach, you'd get more than your money worth just doing it for self-improvement.

I really appreciate my fellow Coaches-in-Training who were more likeminded than many of my contemporaries in real life. And the trainers, they are simply top notch Coaches and excellent human beings.

It was one of the best investments I've made. If you are still on the fence about it, think no more: just do it!!

Elissa Kerpen Elissa Kerpen

Elissa Kerpen

Melbourne, Australia

This has been one of the most valuable learning experiences I've had.

I was able to apply the skills learnt each week to my current work life which has allowed me to excel in performance and rank at the top of my field.

I have also opened up a coaching practise concurrently helping people actively work towards their goals. A very rewarding outcome.

Dustin Rippetoe Dustin Rippetoe

Dustin Rippetoe

Tulsa, Oklahoma

When I came across Human Potential Institute I knew I found the right course; because it not only addressed the skills and competencies of coaching but the biological underpinnings of effective behavior change that most (all?) others miss.

I wanted to coach to witness transformation in others… I was not expecting to see such a shift in myself. I've recommended this course to anyone looking for a coaching certification. But be warned… the course will challenge you and ask that you grow. Worth every penny and in fact I have suggested they double the price!

Susan Robertson Susan Robertson

Susan Robertson

Melbourne, Australia

The Human Potential Coaching course was an incredible experience for me. Not only was it jam-packed with science-based information, but the exceptional teachers took me through a personal growth journey that brought me to the end of the course a far different person than I was at the start. By the end, I was also thoroughly prepared as a coach to help other people through that journey to being their best selves. This was definitely one of the best investments I have ever made.

David K. Woodward, DPT David K. Woodward, DPT

David K. Woodward, DPT

Honolulu, Hawaii

I feel much more confident on how I am as a human being; as a husband, father, biohacker, and entrepreneur, and recognizing what kind of potential I am capable of reaching. But what is even more amazing is how I can share this experience with all my clients and patients, and help as many people out there with reaching what they may perceive as resilience. I believe coaching can be an opening to concierge health care, and I am excited to be a part of it!

Ari DeGrote Ari DeGrote

Ari DeGrote

Kansas City, Kansas

What a ride! I am beyond grateful for this experience and the inspirational people I've met. I've learned so many tangible tools and skills. I have already been making a difference in the lives of my clients and I’m so eager to continue this work, partnering with others so they may meet their greatest selves and bring them into being. This course taught me hard skills, but there are so many necessary “soft skills” that create the foundation and sustainability of growth. Making these links through my own experiential process has been incredible and meaningful. I’ll take this everywhere I go!

Becca Reed Becca Reed

Becca Reed

Aptos, California

I had completed a six month program and was a certified Health Coach before I started the Human Potential Coach program. Even so, I didn’t feel like I really had the skills or knowledge to make a real difference for my clients.

After the weekend workshop I was 100% more prepared to coach effectively and that was just the beginning! 35 weeks later, I get comments like, “I feel like I’ve turned the corner,” “You gave me courage,” and “That was life changing.” I have happy clients who are moving toward their goals. HPI knows what they are doing. The training is top notch. They will make you a Coach – a real one.

Evan Gonzalez Evan Gonzalez

Evan Gonzalez

Santa Cruz, California

I highly recommend that if you plan to certify as a Human Potential Coach, take the leap and go all the way through and credential with the ICF as an ACC. The course fine tunes training on the ICF competencies and prepares you to enter the ICF credentialing process confidently.

Amanda Carey Amanda Carey

Amanda Carey

Sydney, Australia

This is one of the best decisions I have made to do this course. I found for me the best way way to see it as a training program for myself. Then you walk away with the added bonus of being able to coach people and do what you love. The thing i love most about this course, is it enables you to become a fully embodied coach. Meaning, you live what you practise. You are what you teach. Clients will feel this through you because you learn how to coach from presence. Not only has this course changed my life. I am already seeing amazing change in my clients. THANK YOU!!!

Emily Baker Emily Baker

Emily Baker

Los Angeles, California

It’s not an exaggeration to say that coach training transformed my life. My career as the District Attorney of LA county left me sick and burned out. Human Potential Coach Training taught me how to heal from the inside out. After becoming a certified Coach I quit my job, started my own company and now have the energy to live the life I was looking for.

Lisa Honeywell Lisa Honeywell

Lisa Honeywell

Houston, Texas

I have tremendous respect and admiration for the Human Potential Coaches that have come before me and those that will follow. The skill and ability to be present while coaching my Clients is truly an inspiring and cherished gift. Peers experienced their own incredible and unexpected breakthroughs during our coaching sessions. My Clients have attested to the powerful impact and effectiveness of genuine mindful coaching.

Hailey Rowe Hailey Rowe

Hailey Rowe

Chicago, Illinois

Becoming a Human Potential Coach was one of the best decisions I've ever made. I feel fully equipped and qualified with the skills and knowledge necessary to best serve my Clients. I've helped Clients overcome perfectionism, adrenal fatigue, hormonal imbalances, and addiction to sugar. I’ve also helped them build long-term feel good habits, like exercising regularly or high intensity interval training.

I was surprised to learn so much about myself through the training - the 8 weeks of Mindfulness Training got me into a consistent meditation practice because I finally understood how it could benefit me. I've done other Coach programs and trainings, none of them have the level of integrity that HPI does.

Bianca Capo Bianca Capo

Bianca Capo

Charlotte, North Carolina

The Human Potential Coach Training is one of the most incredible programs to increase your skillset as a Coach and reach your potential as a human being. The teaching staff is incredible!! Thank you for shifting my consciousness and giving me the tools to help others do the same.


How much is the training program? What does my investment include?

Your Investment for Human Potential Coach Training includes:

  • The entire Certified Human Potential Coach Training program including the 35-week virtual training course, 30+ live calls, two-day online workshop, weekly Coaching Clinic, access to private Facebook group, personalized feedback from the Coaching Faculty and support from the HPI Coach team. [$5,997 Value]
  • Two business and marketing courses from the highest paid marketing consultant in the world, Jay Abraham. [$10,000 Value]
  • Invite to attend Dr. Mark’s Human Potential Intensive – a fast-track training in how to choose your experience of reality (and access greater freedom and joy). [$750 Value]
  • Exclusive quarterly live Q&A webinars with Bulletproof founder Dave Asprey. [$500 Value]
  • 8-week Mindfulness Training with a Senior Mindfulness Teacher. [$297 Value]
  • Access to our incredible flagship online personal development course, Be Unlimited. [$197 Value]
  • Discounts on future Human Potential Institute offerings, the Annual Biohacking Conference and continuing education opportunities (this is beneficial for re-credentialing with the ICF down the line!). [$500+ Value]
  • Free listing on the Human Potential Institute website following your certification. [$500 Value]
  • Access to our wonderful community of 1500+ people. Find your tribe or next business partner! [$Priceless]
  • Upon certification you will be awarded the prestigious accolade: Certified Human Potential Coach (CHPC). [$Priceless]
  • Eligibility for membership and the opportunity to credential with the International Coaching Federation (ICF), the world’s largest, most prestigious membership association for professional Coaches. [$Priceless]

Receive a world-class, ICF-accredited, 4-in-1, Coach training program valued at $18,000 for $4997 USD! 100% online! From $277/month.


Can you tell me about your payment plan?

Discover the buy-now-pay-later option with no credit check, no application, and no interest payments. Buying with Splitit puts you in control of your cash flow.

By selecting Splitit’s payment option at checkout, you can split your purchase of the Human Potential Coach Training program into interest-free monthly payment using your existing Visa or Mastercard credit card for up to 18 months.

You can experience instant approval, and there’s no need to apply for a new line of credit, fill out an application, or face a credit check.

Do you have a course summary and schedule?

We certainly do! You can access it HERE.

What is unique about Human Potential Coach Training?

Great question! Here are 5 great reasons why you should consider training to become a Human Potential Coach:

  1. World-class accredited training in the International Coaching Federation coaching skills PLUS 35 weeks of content to upgrade your body, mind and life. (Most Coach training programs will only teach you coaching skills.)
  2. A highly-innovative, science-backed, whole-person coaching model using a revolutionary presence-centered methodology for powerful, radical shifts and insights.
  3. Live Human Potential Intensive workshop with the founder of the Human Potential Institute, Dr. Mark Atkinson and Quarterly Live Q&As with Dave Asprey, founder of Bulletproof and author of Super Human.
  4. A great mix of flexible study (4-6 hours per week) with the accountability of 30+ live training Zoom calls and weekly open office hours with Faculty. Plus, ‘the highlight for many students’ — a 2-day online workshop intensive.
  5. Learn and develop a foundational mindfulness practice as a key resource for embodied coaching and psychological well-being.

Listen HERE to Rod Francis (Senior Coaching Faculty) speak about the

Human Potential Coach Training program.

In a 2020 report the estimated 71,000 Coaches worldwide generated over $2.849 billion (USD) in annual revenues. As you might expect the greatest concentration of Coaches, and highest paid Coaches, are in high-income areas like North America, Western Europe and Oceania (Australia and New Zealand). The average fee charged for a one-hour coaching session was $229 USD. The average number of Clients at any given time, 10. The average number of hours spent coaching Clients each week, 13.

Moreover, more than one in two Coach practitioners believe to a large extent that coaching is able to influence social change.

It is an exciting time to become a Coach!

What is the structure of the training?

Our Human Potential Coach Training course has been designed to deliver the ideal balance of experiential training, knowledge and coaching skills development.

Every skill, tool, technology and process has been selected because of its ability to bring about effective change. Our approach is pragmatic, based on evidence (when available) and experience. We teach what works.

Human Potential Coach Training includes:

  • 35-week virtual training program
  • live teaching sessions (12 live Skills sessions and 16 live Practice sessions) — now with two call times to choose from!
  • 2-day online coaching workshop (this is a highlight for many students!)
  • 8-week virtual Mindfulness Training

PLUS, throughout the training you will get access to:

  • Dr. Mark’s Human Potential Intensive — a fast-track training in how to choose your experience of reality (and access greater freedom and joy).
  • Live Q&A webinars with Dave Asprey, Founder of Bulletproof
  • A private Facebook group for your specific training cohort

For more detail about each of these please see the Curriculum Guide.

Can I see some additional testimonials?

Certainly! We have a lot! You can access them HERE.

When are the training courses?

We have four intakes per year!

Our next one is GROUP MISTRAL 2022 (view full schedule here)

Start Date: January 18, 2022

Coaching Skills Calls: Tuesdays @ 8am Pacific / 11am Eastern OR 6pm Pacific / 9pm Eastern (you choose!)

Coaching Practice Calls: Tuesdays @ 8am Pacific / 11am Eastern OR 6pm Pacific / 9pm Eastern (you choose!)

(view full schedule here)

Start Date: April 6, 2022

Coaching Skills Calls: Wednesdays @ 5am Pacific / 8am Eastern OR 6pm Pacific / 9pm Eastern (you choose!)

Coaching Practice Calls: Wednesdays @ 5am Pacific / 8am Eastern OR 6pm Pacific / 9pm Eastern (you choose!)

What happens at the workshop?

Included within the price of your training is our 2-day online workshop. This is one of the highlights for many of our students!

The workshop consists of:

  • An overview of the key life coaching hacks of Presence, Resourcing, Intuition and Embodied Transformation and some of the underpinning research and science.
  • Several simple, yet highly effective, methods for accessing Presence & live practice in facilitating these with your Clients.
  • Practical, experiential training in engaging Presence and Embodiment moves for bringing greater ease and flow in your coaching while creating powerful, rapid shifts for your Clients.
  • Training in deep, intuitive listening, how to resource your Clients in this key skill, plus how to bring intuition into the coaching conversation for greatest effect.
  • Some highly effective, research-driven ways of bringing the Client’s embodied intelligence into the session via simple proven embodiment moves.
  • Experiential training and group exploration in the unspoken relational dynamics necessary for creating the safe, intimate, trust-based coaching container–blending empathy and compassion while stretching the Client’s capacity.
  • Ways to effectively bring knowledge and resources to your Client sessions while remaining within the competencies and keeping the Client fully empowered.
  • An opportunity to explore in community as we practice and embed these powerful coaching skills and at the same time experientially transforming ourselves.

It is a pretty intensive process, but the experience will pay off immediately. Bring your curiosity, your beginner’s mind and be ready to work hard!

When are the workshops?

Here are the dates of our upcoming online workshops.  Please select one that occurs at least 8 weeks after your Coach Training begins.

March 19-20, 2022  8am–1:30pm Pacific / 11am-4:30pm Eastern each day
May 15-16, 2022  3pm–8:30pm Pacific / 6pm-11:30pm Eastern each day
July 31-August 1, 2022  9am-2:30pm Eastern / 2pm-7:30pm BST each day
October 22-23, 2022  8am–1:30pm Pacific / 11am-4:30pm Eastern each day

What is your course withdrawal policy?

If you withdraw from the Human Potential Coach Training program, the following policy will decide whether you are entitled to a refund or not. Your eligibility to receive a refund is entirely dependent upon when you make the request.

  • If you withdraw 31+ days before the start of the online/virtual Coach Training component, a full refund will be provided (minus a $250 non-refundable registration fee and any financial transaction costs e.g. PayPal, card or bank transfer fees).
  • If you withdraw within 30 days of your online/virtual Coach Training commencing, or if your online training has commenced, there is no refund.
  • This applies to your original date of enrollment into the Coach Training program.



Approved Coach Specific Training Hours ACTO - Association of Coach Training Organizations
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